Zhejiang Gongshang University 嘅作品 Taishun City 品牌形象

由設計師 Zhejiang Gongshang University 創作嘅 Taishun City 品牌形象係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2025

Taishun City 品牌形象

由 Zhejiang Gongshang University

客戶: Taishun County People's Government

平面類別嘅 A' Design Award 銅獎得獎者

14,578

經驗證嘅獲獎者

驗證設計 #152814 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Taishun City 品牌形象

泰順市是為一座城市設計嘅品牌形象。標誌由組成城市名稱嘅線條構成,營造出現代簡約嘅標記。標誌內部嘅留白位處理成開放空間,可以展示唔同嘅城市視覺符號。呢個標記可以透過線條同形狀嘅變化嚟調整,令佢喺各種應用場合都保持強烈嘅辨識度。矢量格式令標誌可以縮放至任何尺寸,由名片到戶外廣告都適用。印刷嘅品牌物料採用可回收同可生物降解嘅物料。

榮譽認可

關於A' Design Award 銅獎

Taishun City 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Taishun City 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Taishun City 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
尺寸同包裝: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
標籤: Culture, innovation, sustainability, inclusiveness,City Brand
生產技術: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
設計挑戰: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
研究: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
靈感: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
項目時長: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
操作流程: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
團隊成員: Designer: Kan Zhao
圖片來源: Designer: Zhao Kan