由設計師 Yao Wu 創作嘅 Wudang Mountain 視覺形象、插畫係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為文化遺產設計。

銅文化遺產· 2024

Wudang Mountain 視覺形象、插畫

由 Yao Wu

客戶: Beijing Wuyao Cultural and Creative Co. Ltd.

文化遺產類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #154186 嘅獲獎狀態

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色彩

設計

關於 Wudang Mountain 視覺形象、插畫

《武當山》係為中國武當山世界文化遺產地創作嘅視覺形象同插畫項目。項目包括三幅插畫、三個標誌設計、包裝、以武當神話同本地動物為基礎嘅圖案，以及一間旗艦店嘅室內設計。主標誌採用複雜嘅造型，以呈現該地嘅歷史感同莊嚴感；而商業子品牌則採用簡潔線條。包裝盒尺寸為18厘米乘18厘米，結合浮雕、燙印同UV上光工藝，令細節可見亦可觸摸得到。

榮譽認可

關於A' Design Award 銅獎

Wudang Mountain 視覺形象、插畫是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Wudang Mountain 視覺形象、插畫將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Wudang Mountain 視覺形象、插畫出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
尺寸同包裝: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
標籤: Illustration, Wudang, Visual design, Cultural heritage design,
生產技術: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
設計挑戰: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
研究: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
靈感: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
項目時長: The project started in Beijing in July 2023 and ended in December 2023
操作流程: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
團隊成員: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue