由設計師 Eszter Laki and Reka Imre 創作嘅 Hunguest Hotels 品牌形象 係備受推崇嘅 2024 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2024
Hunguest Hotels 品牌形象
客戶: Studio NUR
平面 類別嘅 A' Design Award 銅獎 得獎者
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經驗證嘅獲獎者
驗證設計 #154178 嘅獲獎狀態設計
關於 Hunguest Hotels 品牌形象
Hunguest Hotels係為一間匈牙利連鎖酒店集團創作嘅品牌形象設計。呢個形象傳達出對品質同一致性嘅堅持。設計工作包括重新設計原有嘅標誌，以及所有視覺元素，由酒店指示牌到印刷品都涵蓋在內。由於好多間酒店都設有水療同健康中心，所以設計上突顯出同水嘅聯繫。標誌係由水滴組成嘅大寫字母H，品牌主色為藍色。設計採用咗凸版印刷、壓花皮革餐牌封面，以及雕刻木製指示牌等工藝。
榮譽認可
關於A' Design Award 銅獎
Hunguest Hotels 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Hunguest Hotels 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Hunguest Hotels 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- 標籤
- hotel branding, wellness and spa, letterpress, Hungary
- 生產技術
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- 靈感
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- 項目時長
- The project started in 2020 in Hungary and finished in 2023.
- 團隊成員
- Eszter Laki, Réka Imre
- 圖片來源
- photographs by András Zoltai and Zoltán Gali
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