由設計師 Angela Spindler 創作嘅 Grumpy Bums 兒童烘焙套裝係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

Grumpy Bums 兒童烘焙套裝

由 Angela Spindler

客戶: Depot Creative

包裝類別嘅 A' Design Award 銅獎得獎者

17,122

經驗證嘅獲獎者

驗證設計 #157788 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Grumpy Bums 兒童烘焙套裝

設計公司為Sweet Victory開發了品牌主張,完美概括品牌優勢。他們創造了一種勝利的語言。從策略性的語言識別和品牌敘事出發,他們打造了趣味十足的視覺識別系統,繪製了Grumpy Bums品牌吉祥物,並設計了產品包裝和數碼資產。憑藉品牌的核心價值——健康、共融和輕鬆無壓,設計公司開發了包裝設計,通過烘焙將家庭凝聚在一起,創造引人入勝且充滿樂趣的體驗。

榮譽認可

關於A' Design Award 銅獎

Grumpy Bums 兒童烘焙套裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Grumpy Bums 兒童烘焙套裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Grumpy Bums 兒童烘焙套裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
尺寸同包裝: Box dimensions are as follows:
140 x 200 x 35MM
標籤: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
生產技術: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
設計挑戰: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
研究: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
靈感: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
項目時長: The project started in July 2021 and was completed in January 2022 in Sydney Australia
操作流程: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
團隊成員: Creative Director/Designer/Illustrator: Angela Spindler