由設計師 Jonathan Ramirez and Juliana Betancur 創作嘅 Lax 品牌設計 係備受推崇嘅 2024 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2024
Lax 品牌設計
由 Jonathan Ramirez and Juliana Betancur
客戶: Written and Drawn Studio
平面 類別嘅 A' Design Award 銅獎 得獎者
15,414
經驗證嘅獲獎者
驗證設計 #158898 嘅獲獎狀態設計
關於 Lax 品牌設計
客戶委託為一間數據收集及客戶關係管理訊息公司設計標誌,要求呈現數碼化與現代感。品牌名稱Lax源自ChiLax或ReLax,旨在為用戶帶來平靜放鬆的感覺。為突顯獨特性,設計融入心形符號,象徵在自動化客戶關係管理業務中常被忽視的客戶關懷。像素元素的加入則代表數據的重要性及數碼化特質。因此,這個設計結合了三大關鍵元素:心形象徵對客戶的愛護、像素代表數據,而字母X則寓意放鬆。
榮譽認可
關於A' Design Award 銅獎
Lax 品牌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lax 品牌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lax 品牌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- 尺寸同包裝
- The sizes depend of the media where it is applied
- 標籤
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- 生產技術
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- 設計挑戰
- Craft something distinctive that articulates the technology, costumer care and digitalization
- 研究
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - 靈感
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- 項目時長
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - 操作流程
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- 團隊成員
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango - 圖片來源
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
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