Kazuo Fukushima and Haruka Takeuchi 嘅作品 Chilled Milk Carton 紙盒包裝

由設計師 Kazuo Fukushima and Haruka Takeuchi 創作嘅 Chilled Milk Carton 紙盒包裝係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

Chilled Milk Carton 紙盒包裝

由 Kazuo Fukushima and Haruka Takeuchi

客戶: Meiji China Investment Co.,Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #159694 嘅獲獎狀態

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色彩

設計

關於 Chilled Milk Carton 紙盒包裝

為在中國高端牛奶市場中脫穎而出,此獨特技術創造出針對30至50歲女性的優質牛奶產品,採用100%生乳配合保留營養的濃縮技術,帶來濃郁風味。此項目重新定義牛奶包裝,融合創新理念與日本品質,呈現奢華口感。包裝採用紫色象徵高貴,配以白色和金色增添優雅與品質感,使設計別具一格,令人難忘。

榮譽認可

關於A' Design Award 銅獎

Chilled Milk Carton 紙盒包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Chilled Milk Carton 紙盒包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Chilled Milk Carton 紙盒包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
尺寸同包裝: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
標籤: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
生產技術: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
設計挑戰: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
研究: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
靈感: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
項目時長: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
操作流程: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
專利: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
團隊成員: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
圖片來源: Photographer: Zhu Jie