由設計師 Zhou Haiwen, Che Shilong and Guo Cheng 創作嘅 Every Treasure Tells A Story 广告宣传活动 係備受推崇嘅 2024 A' Design Award 鐵獎 得獎作品，獲獎類別為 平面設計。
鐵平面· 2024
Every Treasure Tells A Story 广告宣传活动
由 Zhou Haiwen, Che Shilong and Guo Cheng
客戶: China Global Television Network Co., Ltd. Beijing, CN
平面 類別嘅 A' Design Award 鐵獎 得獎者
10,861
經驗證嘅獲獎者
驗證設計 #159827 嘅獲獎狀態設計
關於 Every Treasure Tells A Story 广告宣传活动
《每件国宝都有故事》係一套广告宣传活动，为一部呈现一百件中国国宝嘅短纪录片而设计。每件国宝都被比喻成一颗星星，而星座则暗示咗时间同空间嘅跨度。每件国宝亦都配搭咗一个对话框，有啲係圆形，有啲係方形，各自带有独特嘅性格。整个视觉设计以书籍作为主题，参考咗中国竹简、线装书、羊皮卷同精装书等元素。呢种图像表现手法，有助嚟自唔同文化背景嘅观众理解当中嘅故事。
榮譽認可
關於A' Design Award 鐵獎
Every Treasure Tells A Story 广告宣传活动是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Every Treasure Tells A Story 广告宣传活动將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Every Treasure Tells A Story 广告宣传活动因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
- 尺寸同包裝
- The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings. - 標籤
- Culture, China, Heritage, Creativity
- 生產技術
- Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself. - 設計挑戰
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - 研究
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
- 靈感
- The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.
The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance. - 項目時長
- The project started in 2022 and is still in circulation worldwide.
- 操作流程
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
- 團隊成員
- Zhou Haiwen, Che Shilong, Guo Cheng
- 圖片來源
- Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng
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