由設計師 Guangzhou Cheung Ying Design Co., Ltd. 創作嘅 Boluo Dan 標誌及品牌設計 係備受推崇嘅 2024 A' Design Award 銀獎 得獎作品，獲獎類別為 平面設計。
銀平面· 2024
Boluo Dan 標誌及品牌設計
由 Guangzhou Cheung Ying Design Co., Ltd.
客戶: Guangzhou Cheung Ying Design Co., Ltd.
平面 類別嘅 A' Design Award 銀獎 得獎者
81,286
經驗證嘅獲獎者
驗證設計 #161340 嘅獲獎狀態設計
關於 Boluo Dan 標誌及品牌設計
菠蘿誕是一個有千年歷史的廟會，被列為國家級非物質文化遺產之一。標誌融合了南海神廟的主要建築和中文字「南」等傳統象徵元素，以及當地獨特的圖騰，延伸品牌的藝術應用。設計融入東方哲學中「天圓地方」的概念，兼具傳統韻味與當代氣息，有效推動民俗文化的傳播與發展。
榮譽認可
關於A' Design Award 銀獎
Boluo Dan 標誌及品牌設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Boluo Dan 標誌及品牌設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Boluo Dan 標誌及品牌設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
- 尺寸同包裝
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- 標籤
- Logo, Branding, Visual Identity, Graphic Design
- 生產技術
- Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
- 設計挑戰
- The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
- 研究
- In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
- 靈感
- The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
- 項目時長
- The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
- 操作流程
- The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
- 團隊成員
- Creative Director: Zhiji Dong
Designer: Lu Gu
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