Netease Games Art Design Center 嘅作品 Infinite Borders 品牌形象

由設計師 Netease Games Art Design Center 創作嘅 Infinite Borders 品牌形象係備受推崇嘅 2025 A' Design Award 金獎得獎作品，獲獎類別為平面設計。

金平面· 2025

Infinite Borders 品牌形象

由 Netease Games Art Design Center

客戶: NetEase Games

平面類別嘅 A' Design Award 金獎得獎者

208,481

經驗證嘅獲獎者

驗證設計 #162820 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Infinite Borders 品牌形象

Infinite Borders 係一套為三國時代策略遊戲而設計嘅品牌形象。品牌圖形源自名稱嘅象形文字，以及策略遊戲棋盤格局嘅意象。設計以漢代流行嘅黑、紅、白三色作為主色調，配以扁平化嘅書法筆觸作為輔助元素，再結合現代字體排印，構成一套有系統嘅扁平化視覺系統。呢個設計應用於數碼海報、用戶介面畫面同印刷品之上，可以跨渠道延伸應用，同時保持視覺上嘅一致性。

榮譽認可

關於A' Design Award 金獎

Infinite Borders 品牌形象是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Infinite Borders 品牌形象將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Infinite Borders 品牌形象激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
尺寸同包裝: -
標籤: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
生產技術: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
設計挑戰: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
研究: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
靈感: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
項目時長: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
操作流程: -
團隊成員: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
圖片來源: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023