由設計師 Byhealth Co., Ltd. 創作嘅 Easeye 營養補充品包裝 係備受推崇嘅 2025 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2025
Easeye 營養補充品包裝
客戶: Creative Department of BYHEALTH Co., Ltd.
包裝 類別嘅 A' Design Award 銀獎 得獎者
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驗證設計 #163245 嘅獲獎狀態設計
關於 Easeye 營養補充品包裝
Easeye係一款兒童護眼營養補充品嘅包裝設計。可愛嘅動物插畫取代咗傳統藥品包裝嘅外觀,減低小朋友對藥物類產品嘅抗拒感。動物明亮嘅眼睛吸引注意力,同時展現產品對視力嘅益處。品牌名稱入面嘅字母e畫成一隻大眼睛。樽蓋採用三色注塑成型製造。13毫米嘅拉環好容易撕開,月牙形嘅蓋可以單手打開。樽蓋會一直連住個樽,防止遺失。
榮譽認可
關於A' Design Award 銀獎
Easeye 營養補充品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Easeye 營養補充品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Easeye 營養補充品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
- 尺寸同包裝
- Length 50mm x width 50mm x height 107mm
- 標籤
- Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
- 生產技術
- The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
- 設計挑戰
- Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
- 研究
- Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
- 靈感
- Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
- 項目時長
- The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
- 操作流程
- The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
- 專利
- Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
- 團隊成員
- Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda - 圖片來源
- Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee
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