China Resources Snow Breweries 嘅作品 Ken14 啤酒包裝

由設計師 China Resources Snow Breweries 創作嘅 Ken14 啤酒包裝係備受推崇嘅 2025 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2025

Ken14 啤酒包裝

由 China Resources Snow Breweries

客戶: China Resources Snow Breweries

包裝類別嘅 A' Design Award 銀獎得獎者

31,935

經驗證嘅獲獎者

驗證設計 #163372 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Ken14 啤酒包裝

Ken 14 係為一款用國產大麥釀製嘅啤酒而設計嘅包裝。設計將呼倫貝爾大麥田嘅自然景色抽象化，運用白色、綠色同金色，喚起大麥由幼苗到成熟嘅生長過程。排版同文字沿用中國舊報紙嘅風格，方便閱讀。物料方面包括以酒糟製成嘅生物基皮革替代品、無紡布、可回收牛皮紙袋同可生物降解紙盒，選材旨在支持環境保護。

榮譽認可

關於A' Design Award 銀獎

Ken14 啤酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Ken14 啤酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Ken14 啤酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
尺寸同包裝: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
標籤: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
生產技術: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
設計挑戰: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
研究: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
靈感: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
項目時長: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
操作流程: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
團隊成員: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu