Sha Feng and Jiayi Lu 嘅作品 Eternal Moon 月餅包裝

由設計師 Sha Feng and Jiayi Lu 創作嘅 Eternal Moon 月餅包裝係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2025

Eternal Moon 月餅包裝

由 Sha Feng and Jiayi Lu

客戶: Eternal Moon

包裝類別嘅 A' Design Award 銅獎得獎者

16,684

經驗證嘅獲獎者

驗證設計 #171257 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Eternal Moon 月餅包裝

《恆月》係專為月餅設計嘅禮盒包裝。呢個包裝設計以廣闊嘅視角呈現中秋主題,擺開傳統傳說,聚焦於月亮嘅永恆同人與人之間共同嘅命運。畫面透過八種場景展現月亮嘅意象:火、花、石、雲、海、風、山同林。設計採用專色印刷同燙印工藝製作。外盒尺寸為335 x 75 x 195毫米,內裝多個70 x 70 x 35毫米嘅小型月餅盒。

榮譽認可

關於A' Design Award 銅獎

Eternal Moon 月餅包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Eternal Moon 月餅包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Eternal Moon 月餅包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
尺寸同包裝: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
標籤: Branding, Packaging, Eternal Moon
生產技術: The printing technologies we use are spot color printing and hot stamping process.
設計挑戰: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
靈感: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
項目時長: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
操作流程: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
專利: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
團隊成員: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
圖片來源: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.