由設計師 Hong Jia Min 創作嘅 Ruyi Dim Dong 如意点铛 係備受推崇嘅 2025 A' Design Award 鐵獎 得獎作品,獲獎類別為 平面設計。
鐵平面· 2025
Ruyi Dim Dong 如意点铛
客戶: Jijia Brand Creative Studio
平面 類別嘅 A' Design Award 鐵獎 得獎者
經驗證嘅獲獎者
驗證設計 #172952 嘅獲獎狀態設計
關於 Ruyi Dim Dong 如意点铛
如意点铛係一间面包烘焙店嘅品牌形象设计。设计将古老嘅点心传统同欧式面包制作工艺连结埋一齐。标志以两个东方图腾为基础:徐徐展开嘅卷轴,同埋半开嘅礼盒。「如」字嘅右边一笔化成一卷丝绸卷轴,象征传承。「意」字则省却左边部首,剩低「亍」呢个部件,形似一份正在打开嘅礼物。松针图案出现喺印章同腰封上面,以可持续物料印制而成。礼盒将点心呈现为呢座城市嘅文化手信。
榮譽認可
關於A' Design Award 鐵獎
Ruyi Dim Dong 如意点铛是 A' Design Award 鐵獎得主,這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Ruyi Dim Dong 如意点铛將成為一件備受推崇、令人欽佩且被珍愛的創作,既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐,並擁有與專業知識和才華相結合的稱職技術特性。Ruyi Dim Dong 如意点铛因其嚴謹而受到尊重,旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
- 尺寸同包裝
- Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
- 標籤
- Health, Creativity, Baking, Chinese, Oriental
- 生產技術
- The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
- 設計挑戰
- The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
- 研究
- Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
- 靈感
- The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
- 項目時長
- Designed in September 2023 for Nanning, Guangxi, China
- 操作流程
- Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
- 專利
- Copyrights belong to Hong Jia Min, 2023.
- 團隊成員
- Hong Jia Min
- 圖片來源
- Hong Jia Min
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