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Konstantinos Chamamtzis 嘅作品 Kratistos Shopper Bag 包裝

由設計師 Konstantinos Chamamtzis 創作嘅 Kratistos Shopper Bag 包裝 係備受推崇嘅 2026 A' Design Award 鐵獎 得獎作品,獲獎類別為 包裝設計。


鐵包裝· 2026

Kratistos Shopper Bag 包裝

由 Konstantinos Chamamtzis

客戶: Kratistos by Costis

包裝 類別嘅 A' Design Award 鐵獎 得獎者

5,326

色彩

設計

關於 Kratistos Shopper Bag 包裝

Kratistos推出創新嘅手錶購物袋,設計靈感嚟自品牌標誌性嘅A字母商標,象徵住全新開始同卓越品質。呢個購物袋嘅獨特設計將圖案同絲帶巧妙融合,當手提起袋嘅時候,商標就會動態咁展現出嚟,令包裝變成品牌形象嘅宣言。精準嘅工藝確保咗圖案同絲帶完美對齊,而細緻嘅顏色配對亦克服咗物料敏感性嘅難題。呢款購物袋為創意品牌塑造樹立咗全新標準。

榮譽認可

關於A' Design Award 鐵獎

Kratistos Shopper Bag 包裝是 A' Design Award 鐵獎得主,這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Kratistos Shopper Bag 包裝將成為一件備受推崇、令人欽佩且被珍愛的創作,既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐,並擁有與專業知識和才華相結合的稱職技術特性。Kratistos Shopper Bag 包裝因其嚴謹而受到尊重,旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
尺寸同包裝
Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
標籤
shopper bag, kratistos, A, functionality, branding, luxury
生產技術
Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
設計挑戰
The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
研究
After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
靈感
The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
項目時長
This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
操作流程
The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
專利
LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis
圖片來源
Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios

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