由設計師 Rui Deng 創作嘅 Jiangnan Collection 視覺識別係備受推崇嘅 2026 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2026

Jiangnan Collection 視覺識別

由 Rui Deng

客戶: Universiti Putra Malaysia

平面類別嘅 A' Design Award 銅獎得獎者

8,492

經驗證嘅獲獎者

驗證設計 #179905 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Jiangnan Collection 視覺識別

江南集係一套以中國江南水鄉為靈感嘅視覺識別設計。設計透過幾何構圖同現代色彩系統，重新演繹傳統建築、河流同日常生活場景。文化意象被轉化為一套可靈活縮放嘅圖形系統，適用於絲巾、紙杯、書籤同雪櫃磁貼等生活用品。作品採用數碼插畫流程創作，並以CMYK模式準備，確保印刷色彩準確。設計嘅目標係令地方文化遺產融入現代日常生活。

榮譽認可

關於A' Design Award 銅獎

Jiangnan Collection 視覺識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Jiangnan Collection 視覺識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Jiangnan Collection 視覺識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Jiangnan Collection is a contemporary visual identity inspired by the poetic landscapes of southern China. It reinterprets traditional water-town architecture, rivers, and everyday life through a modern compositional language and color system. The design transforms cultural imagery into a scalable visual system for lifestyle products such as silk scarves, paper cups, bookmarks, and souvenirs.
尺寸同包裝: The core artwork was created at a master resolution of 3600 × 3600 pixels at 72 DPI in CMYK color mode. The visual system is scalable and adaptable to multiple product formats. Standard application sizes include silk scarves at 900 × 900 mm, paper cups at 90 × 140 mm (wrap layout), bookmarks at 50 × 150 mm, and fridge magnets at 60 × 80 mm. All outputs follow ISO print standards to ensure consistent reproduction quality.
標籤: Jiangnan culture, cultural illustration, modern Chinese design, visual identity, souvenir design, lifestyle products, graphic system, heritage reinterpretation
生產技術: The design was created using a digital illustration workflow based entirely on Adobe Photoshop. The composition was developed through layered construction, modular deconstruction of traditional forms, and geometric abstraction to reinterpret architectural and landscape elements into a contemporary visual language. Color grading and tonal harmony were refined through adjustment layers and blending modes. High-resolution, print-ready files were prepared in CMYK to ensure accurate reproduction for silk scarves, paper cups, bookmarks, and souvenir products.
設計挑戰: The main challenge of this project was balancing cultural authenticity with contemporary visual appeal. Translating traditional Jiangnan architecture and poetic landscapes into a modern graphic system required careful deconstruction and restructuring of classical forms without losing their cultural meaning. Another challenge was ensuring visual consistency and scalability across multiple product formats. Technical limitations in color reproduction and print compatibility were addressed through iterative testing and color calibration. The project required resolving tensions between heritage preservation, modern aesthetics, and industrial feasibility.
研究: Jiangnan Collection reinterprets the poetic landscapes of Southern China through a contemporary lens. By deconstructing water-town architecture and river rhythms into a modern geometric and color system, the design revitalizes regional heritage. This scalable visual identity seamlessly adapts to lifestyle products, from silk scarves to stationery, bridging traditional aesthetics with modern daily life.
靈感: Jiangnan Collection was inspired by the poetic landscapes of southern China and the desire to reinterpret traditional water-town culture for contemporary life. The project draws from classical Chinese architecture, riverside scenes, and everyday local imagery, translating them into a modern visual language through geometric composition and color design. The motivation was to bridge heritage aesthetics with modern lifestyle products, making cultural memory more accessible.
項目時長: The project started in March 2025 in Shaoxing, China, and was completed in June 2025. The design development, visual research, and digital production were carried out by the design team, and the final artworks were prepared for application across multiple lifestyle products, including silk scarves, paper cups, bookmarks, and souvenir items.
操作流程: Users experience the design through everyday objects such as silk scarves, paper cups, bookmarks, and fridge magnets. The visual elements guide the eye through layered landscapes, creating a calm, story-like flow inspired by traditional water towns. As the design appears across different products, it transforms daily activities into moments of cultural reflection. The interaction encourages emotional connection, allowing users to engage with heritage aesthetics while enjoying modern lifestyle rituals.
專利: Copyrights belong to Deng Rui and Zhang Chencan, 2025.
團隊成員: Designer：Deng Rui
圖片來源: Image #1: Illustrator Deng Rui
Image #2: Illustrator Zhang Chencan
Image #3: Illustrator Deng Rui
Image #4: Illustrator Zhang Chencan
Image #5: Illustrator Deng Rui