由設計師 Lei Wen 創作嘅 Cistanche Desertico 飲品包裝係備受推崇嘅 2026 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2026

Cistanche Desertico 飲品包裝

由 Lei Wen

客戶: Tocreate Brand

包裝類別嘅 A' Design Award 銅獎得獎者

5,724

經驗證嘅獲獎者

驗證設計 #182731 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Cistanche Desertico 飲品包裝

Cistanche Desertico係一款以肉蓯蓉肽製成嘅植物基飲品包裝設計。呢個包裝係一個細巧嘅盒仔,可以輕鬆放入手袋入面。結構輕巧兼且模組化,只需一個開啟步驟就可以取出入面嘅飲品。盒身採用白卡紙配以燙金工藝,呈現簡約而正式嘅視覺風格。設計擺脫咗傳統補品包裝嘅厚重感,切合年輕上班族嘅日常生活習慣。

榮譽認可

關於A' Design Award 銅獎

Cistanche Desertico 飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Cistanche Desertico 飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Cistanche Desertico 飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
尺寸同包裝: 230*158*145毫米
標籤: Big health brands, plant-based beverages, packaging design
生產技術: White cardboard box with gold foil stamping.
設計挑戰: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
研究: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
靈感: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
項目時長: The project will be launched in 2025 and enter the production and sales phase.
操作流程: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
專利: donge ejiao
團隊成員: LEO