由設計師 Fanny De Bray 創作嘅 Destination Paris Bercy 品牌形象 係備受推崇嘅 2020 A' Design Award 鐵獎 得獎作品，獲獎類別為 平面設計。
鐵平面· 2020
Destination Paris Bercy 品牌形象
客戶: Made For You
平面 類別嘅 A' Design Award 鐵獎 得獎者
經驗證嘅獲獎者
驗證設計 #71556 嘅獲獎狀態設計
關於 Destination Paris Bercy 品牌形象
《Destination Paris Bercy》係為巴黎貝西（Paris Bercy）一個活動場地度身訂造嘅視覺形象設計。呢個形象將巴黎貝西呈現為一個專業人士同大眾都可以舉辦活動嘅地方。設計概念取材自旅行日記同假期明信片，標誌印製成護照印章嘅款式，作為品質嘅象徵標記。每位合作夥伴都以印章形狀嘅標誌呈現，組合成一個統一嘅簽章，將唔同範疇嘅專業能力融為一體。藍、白、紅三色邊框令人聯想起舊式航空郵件信封同法式風情。呢套形象設計應用於名片、小冊子同網站之上。
榮譽認可
關於A' Design Award 鐵獎
Destination Paris Bercy 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Destination Paris Bercy 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Destination Paris Bercy 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
- 尺寸同包裝
- Business card : 85 X 55 mm
booklet : A4 - 標籤
- event, business, graphic design, paris
- 生產技術
- Logo
Business card
booklet
Web site - 靈感
- The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
- 項目時長
- Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
- 團隊成員
- Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer) - 圖片來源
- Photographe : Maxime Huriez
贊助
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