由設計師 Mateus Matos Montenegro 創作嘅 Meat n Beer 品牌設計 係備受推崇嘅 2020 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2020
Meat n Beer 品牌設計
客戶: Meat n Beer
平面 類別嘅 A' Design Award 銅獎 得獎者
13,935
經驗證嘅獲獎者
驗證設計 #87395 嘅獲獎狀態設計
關於 Meat n Beer 品牌設計
Meat n Beer被認為是銷售特種肉類和啤酒的旗艦店。徽標的靈感來自兩個旗艦產品的融合。從帶有尖角的傳統牛頭，到現代質樸的線框矢量中，經過標誌性設計，再與其他傳統元素（啤酒瓶）互動。結合處在一個正負空間中，簡潔而優雅地成為單個符號，其中文本和圖像形成單個圖像。字體樣式將舊的工業字體與更現代的腳本混合在一起。
榮譽認可
關於A' Design Award 銅獎
Meat n Beer 品牌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Meat n Beer 品牌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Meat n Beer 品牌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- 尺寸同包裝
- Packaging and the paper bags came in various shapes for each type and size of product.
- 標籤
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- 生產技術
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- 設計挑戰
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- 研究
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- 靈感
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- 項目時長
- Started in july 2016, and ended with the opening of the second store in december 2018.
- 操作流程
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- 團隊成員
- Mateus Matos Montenegro
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