Kalyani Kamat Bambolkar and Ling Lee 嘅作品 Ten 海報

由設計師 Kalyani Kamat Bambolkar and Ling Lee 創作嘅 Ten 海報係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2020

Ten 海報

由 Kalyani Kamat Bambolkar and Ling Lee

客戶: Kingston University, Kingston School of Art

平面類別嘅 A' Design Award 銀獎得獎者

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驗證設計 #88519 嘅獲獎狀態

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設計

關於 Ten 海報

該設計是金斯頓大學時裝秀活動的宣傳活動。本次活動的攝影是透過創作「X」來完成的。模特兒身上的標記表示衣服在人身上的象徵意義。 “X”也標誌著金斯頓大學時尚學院成立十週年。向所有來賓發送了E-vite，並在倫敦設計博物館展示了海報和宣傳冊。

榮譽認可

關於A' Design Award 銀獎

Ten 海報是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Ten 海報將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Ten 海報是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
尺寸同包裝: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
標籤: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
生產技術: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
設計挑戰: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
研究: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
靈感: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
項目時長: The project started at the end of September 2017 and finished in October 2017 in London, UK.
操作流程: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
專利: The posters and images are owned by Kingston University.
團隊成員: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
圖片來源: All Photo credits: Kalyani Kamat Bambolkar