由設計師 Chieh Yu Chiang 創作嘅 Iridescent 茶包裝係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2020

Iridescent 茶包裝

由 Chieh Yu Chiang

客戶: Pin Shiang Tea Co., Ltd

包裝類別嘅 A' Design Award 銅獎得獎者

12,584

經驗證嘅獲獎者

驗證設計 #88575 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Iridescent 茶包裝

該項目將東西方的藝術，生活方式和文化融為一體，使用色彩鮮豔，材料和印刷方法不同的墨水筆觸。筆觸的力度和墨水的顏色代表著台灣茶的味道，鮮豔的色彩和閃爍的薄膜代表著亮點。陰影和燈光，虛擬性是此設計的主要概念。為了打破茶文化的刻板印象，該包裝試圖使用嶄新的視角和設計將其介紹給不同的世代和世界。

榮譽認可

關於A' Design Award 銅獎

Iridescent 茶包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Iridescent 茶包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Iridescent 茶包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
尺寸同包裝: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
標籤: Iridescent, Tea, Art, Shadow, Light, Packaging design
生產技術: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
設計挑戰: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
研究: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
靈感: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
項目時長: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
操作流程: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
團隊成員: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
圖片來源: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao