Mateus Matos Montenegro 嘅作品 Cafe Tunico 品牌設計

由設計師 Mateus Matos Montenegro 創作嘅 Cafe Tunico 品牌設計係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2020

Cafe Tunico 品牌設計

由 Mateus Matos Montenegro

客戶: Café Tunico

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #89224 嘅獲獎狀態

睇作品集訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Cafe Tunico 品牌設計

可以翻譯家族歷史的品牌。咖啡，家庭，7個孩子和Tunico先生。這些是這個故事的支柱，這就是徽標的含義。咖啡設計謹慎地取代了i點；密不可分的陪伴帽子代表Tunico先生；字體代表了家庭傳統和手工製作咖啡的方式。印章設計是在T字母，Tunico的首字母，他的帽子和周圍的7粒穀物應用到各個地方和物體時快速識別品牌，代表他將其土地和莊稼。

榮譽認可

關於A' Design Award 銅獎

Cafe Tunico 品牌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Cafe Tunico 品牌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Cafe Tunico 品牌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
尺寸同包裝: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
標籤: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
生產技術: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
設計挑戰: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
研究: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
靈感: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
項目時長: February 2018 to may 2019
操作流程: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
圖片來源: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.