Juan Eugenio Mallo Camera 嘅作品 Borboleta 品牌系統

由設計師 Juan Eugenio Mallo Camera 創作嘅 Borboleta 品牌系統係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2020

Borboleta 品牌系統

由 Juan Eugenio Mallo Camera

客戶: Balko Argentina S.a

平面類別嘅 A' Design Award 銀獎得獎者

47,958

經驗證嘅獲獎者

驗證設計 #91454 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Borboleta 品牌系統

Borboleta係一套為巴西同一集團旗下兩個加油站網絡打造嘅品牌系統。Dislub喺東北部營運，Equador喺北部營運，兩個網絡各自保留自己嘅名稱。一個蝴蝶造型嘅共用標誌將兩個品牌連繫起嚟。蝴蝶象徵蛻變同更新，佢嘅輪廓亦令人聯想到巴西國土嘅剪影。整套系統用咗三種顏色，兩間公司各佔一種，第三種顏色代表佢哋嘅結合。標誌係以模組化網格為基礎建構而成。

榮譽認可

關於A' Design Award 銀獎

Borboleta 品牌系統是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Borboleta 品牌系統將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Borboleta 品牌系統是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
尺寸同包裝: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
標籤: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
生產技術: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
設計挑戰: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
研究: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
靈感: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
項目時長: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
操作流程: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
團隊成員: Juan Eugenio Mallo Camera
Diego Adrián Beas