由設計師 Alexander Cherkasov 創作嘅 Love&wash 包裝係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2020

Love&wash 包裝

由 Alexander Cherkasov

客戶: Love&wash

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #92436 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Love&wash 包裝

Love&wash 係一系列洗衣產品嘅包裝設計，包括洗衣粉、洗衣啫喱、洗衣珠同去漬劑。呢個概念透過衣物互相擁抱嘅簡單隱喻嚟表達關懷。喺彩色衣物洗衣粉嘅標籤上，一件橙色T恤同一件牛仔恤衫相擁。標誌嘅字母緊貼埋一齊，重複表達同一個意念。背景顏色區分咗唔同產品，而藍色字體則暗示清新同純淨。包裝以卡紙同塑膠製成，並計劃採用可生物降解嘅物料。

榮譽認可

關於A' Design Award 銀獎

Love&wash 包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Love&wash 包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Love&wash 包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
尺寸同包裝: This packaging is planned to be based on biodegradable materials.
標籤: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
生產技術: This packages are made of the following materials: cardboard, plastic.
設計挑戰: It was necessary to stick to one main idea and filter out all unnecessary options.
研究: There was carried an analysis of the market for Laundry products and analysis of target audience.
靈感: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
項目時長: The project was prepared for several month at the beginning of 2019 in Moscow
操作流程: Consumers will feel love and care in this concept.
團隊成員: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin