Heesoo Son and Seoyeon Yoon 嘅作品 Darin 韓國保健食品

由設計師 Heesoo Son and Seoyeon Yoon 創作嘅 Darin 韓國保健食品係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2020

Darin 韓國保健食品

由 Heesoo Son and Seoyeon Yoon

客戶: Darin

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #92688 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Darin 韓國保健食品

達林（Darin）旨在使現代人擺脫疲勞社會中對韓國傳統保健食品的不情願，其特點是提供簡單，圖形清晰的包裝，以向現代人的敏感人群提供包裹，這與韓國傳統保健食品商店使用的未經設計的圖像不同。所有設計均以血液循環為主題，可視化為20多歲和30多歲疲倦的人提供活力和健康的目標。

榮譽認可

關於A' Design Award 銀獎

Darin 韓國保健食品是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Darin 韓國保健食品將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Darin 韓國保健食品是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
尺寸同包裝: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
標籤: package design, korea, graphic design, pattern, healthcare, branding
生產技術: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
設計挑戰: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
研究: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
靈感: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
項目時長: The project started in September 2018 in Korea and finished in November 2018
操作流程: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
團隊成員: Heesoo Son
Seoyeon Yoon
圖片來源: Heesoo Son and Seoyeon Yoon