Luo Xing and Chen Juhua and Fu Yating 嘅作品 Zhengyuanpu Travellers Series 普洱茶包装

由設計師 Luo Xing and Chen Juhua and Fu Yating 創作嘅 Zhengyuanpu Travellers Series 普洱茶包装係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2020

Zhengyuanpu Travellers Series 普洱茶包装

由 Luo Xing and Chen Juhua and Fu Yating

客戶: Jinde Design

包裝類別嘅 A' Design Award 銅獎得獎者

10,955

經驗證嘅獲獎者

驗證設計 #97130 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Zhengyuanpu Travellers Series 普洱茶包装

正元普旅行者系列係一款为中国传统饮品普洱茶而设计嘅便携式包装。普洱茶通常以357克嘅紧压茶饼形式出售,冲泡前需要用茶针撬开。旅行者系列则改为小份包装,唔使用工具,直接撕开包装纸即可。每个包装纸尺寸为50 x 85 x 3毫米,采用棉纸制成。设计运用压凸、压凹同烫金工艺,塑造出茶叶意象,迎合目标消费者嘅品味。整体设计选用咗更安全嘅物料同更简化嘅生产工艺。

榮譽認可

關於A' Design Award 銅獎

Zhengyuanpu Travellers Series 普洱茶包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Zhengyuanpu Travellers Series 普洱茶包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Zhengyuanpu Travellers Series 普洱茶包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
尺寸同包裝: 50mmX85mmX3mm
標籤: Portable , Pu'er tea packaging, Debossing，Travellers Series
生產技術: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
設計挑戰: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
研究: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
靈感: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
項目時長: The project finished in Autumn 2019 in Kunming.
操作流程: Tear open wrapper.
團隊成員: Luo Xing
Chen Juhua
Fu Yating