由設計師 Somethink Brand 創作嘅 WiseTribe Education 視覺識別係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2020

WiseTribe Education 視覺識別

由 Somethink Brand

客戶: WiseTribe education

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #97579 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 WiseTribe Education 視覺識別

WiseTribe Education 係為一間服務初生至十二歲兒童嘅教育機構而設計嘅視覺識別。中文品牌名「慧思」讀音近似英文字「wise」，亦帶有思考嘅含義。呢個識別運用大膽嘅色彩組合同輔助圖形，表達自由同想像力。吉祥物角色，包括一個原住民人物、一隻恐龍、一棵智慧樹同一個星球，幫助小朋友同品牌產生連繫。呢個識別應用喺海報、社交媒體模板、卡片、信封同襟章上。

榮譽認可

關於A' Design Award 銀獎

WiseTribe Education 視覺識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計WiseTribe Education 視覺識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。WiseTribe Education 視覺識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
尺寸同包裝: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
標籤: Brand, logo, Visual Identity, Education, child
生產技術: Templates for posters and social media, business cards, envelopes, badges.
設計挑戰: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
研究: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
靈感: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
項目時長: The project started in January 2018 in Guangzhou, China.
操作流程: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
團隊成員: Astro Wong
Dorne Tsui
Jr Deng
圖片來源: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.