由設計師 Yuta Takahashi 創作嘅 Miltos 品牌形象、包裝設計係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2020

Miltos 品牌形象、包裝設計

由 Yuta Takahashi

客戶: Miltos

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #99373 嘅獲獎狀態

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設計

關於 Miltos 品牌形象、包裝設計

Miltos係一個朱古力品牌嘅品牌形象同包裝設計。呢個概念將「從可可豆到朱古力磚」（bean to bar）嘅理念延伸至「從可可樹到朱古力磚」（tree to bar）嘅手法，突顯可可嘅香氣。包裝採用深藍色優質紙張，配以閃粉工藝、營造絲綢質感嘅光油處理，以及燙金效果。盒子如書本封面般揭開，內附一張風味圖表卡，好似品鑑葡萄酒咁詳細解說每一款味道。至於什錦禮盒，就以書櫃嘅意象為靈感。呢個設計為成年人打造出一種寧靜嘅品牌體驗。

榮譽認可

關於A' Design Award 銀獎

Miltos 品牌形象、包裝設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Miltos 品牌形象、包裝設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Miltos 品牌形象、包裝設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
尺寸同包裝: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
標籤: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
生產技術: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
設計挑戰: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
研究: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
靈感: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
項目時長: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
操作流程: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
專利: Copyrights belong to Yuta Takahashi, 2020
團隊成員: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
圖片來源: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020