由設計師 Cheng Tian Sheng 創作嘅 Gujinggong 酒係備受推崇嘅 2020 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2020

Gujinggong 酒

由 Cheng Tian Sheng

客戶: Yuto

包裝類別嘅 A' Design Award 金獎得獎者

63,291

經驗證嘅獲獎者

驗證設計 #99904 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Gujinggong 酒

在包裝上展示了人們傳下來的文化故事，並精心繪製了龍飲模式。龍在中國受到尊重，象徵吉祥。在插圖中，龍出來喝。因為它被葡萄酒吸引，所以它徘徊在酒瓶周圍，並加入了祥雲，宮殿，山川和河流等傳統元素，這證實了古井貢酒的傳奇。打開包裝盒後，將有一層帶有插圖的卡片紙，使包裝盒在打開後具有整體顯示效果。

榮譽認可

關於A' Design Award 金獎

Gujinggong 酒是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Gujinggong 酒將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Gujinggong 酒激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
尺寸同包裝: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
標籤: Liquor, tradition， Folk tradition，Illustration，nongovernmental
生產技術: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
設計挑戰: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
研究: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
靈感: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
項目時長: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
操作流程: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
團隊成員: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING