Long Zhang

Xtep Group is a multi-brand, international sporting goods enterprise specializing in the design, development, manufacturing and marketing of sports shoes, clothing and accessories. Founded in 1987, the Xtep brand was founded in 2001 and listed in Hong Kong on June 3, 2008, in 2019, overseas mergers and acquisitions of a number of international brands, opening a multi-brand, international development path.

The group owns the main brand Xtep (China) and internationally renowned sports brands such as Saucony (USA), Merrell (USA), K-Swiss (US), Paladium (France) and so on. After more than 30 years of development, Xtep has become a leading sporting goods enterprise in China.