Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte le Dennis Furniss

Tha Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte le Dennis Furniss na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

ÒrPacadh· 2021

Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte

le Dennis Furniss

Neach-ceannach: Pepsi

Buannaiche Duais Òir A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #123071

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte

'S e sreath chanaichean de dheasachadh cuibhrichte a th' ann am Pepsi Culture, a chaidh a chruthachadh airson branda deoch bhog ann am Meagsago. Tha an t-sreath a' gabhail a-steach sia canaichean cruinneachail, agus tha gach cana a' riochdachadh aon bhaile-mòr Meagsagach. Tha sgeulachdan ionadail, traidiseanan agus iomraidhean ealain air an eadar-theangachadh gu pàtranan dealbhach a tha a' cothlamadh shamhlaidhean cultarach fad-mhaireannach le dòigh-obrach dealbhaidh cho-aimsireil. Tha gach cana air a dhèanamh de alùmanum, a' cumail 12 unnsa agus air a chrìochnachadh le clò-bhualadh offset àrd-mhìneachaidh. Tha na canaichean gan reic fa leth agus còmhla tha iad a' cruthachadh sreath a tha a' nochdadh iomadachd roinneil.

An Aithneachadh

Mu dheidhinn Duais Òir A' Design Award

Tha Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Pepsi Culture Sreath Canaichean Deoch de Dheasachadh Cuibhrichte a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Tomhasan & Pacadh: 12 Oz Cans, sold individually as a series.
Tagaichean: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Teicneòlas Cinneasachaidh: High definition offset printing on alluminum
Dùbhlan Dealbhaidh: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Rannsachadh: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Brosnachadh: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Faid a' Phròiseict: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Sruth Obrachaidh: Not applicable
Peutantan: Not applicable
Buill na Sgioba: PepsiCo Design Latin America
Creideasan Dhealbhan: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.