Iridescent Tha Pacadh Tì le Chieh Yu Chiang

Tha Iridescent Tha Pacadh Tì le Chieh Yu Chiang na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2020

Iridescent Tha Pacadh Tì

le Chieh Yu Chiang

Neach-ceannach: Pin Shiang Tea Co., Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

12,584

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #88575

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Iridescent Tha Pacadh Tì

Bidh am pròiseact seo a ’cothlamadh ealain, dòigh-beatha agus cultar an ear agus an iar a-steach don aon dealbh, bidh e a’ cleachdadh stròcan bruis inc le dathan beòthail agus diofar stuthan agus dòighean clò-bhualaidh. Tha neart stròcan a ’bhruis agus dath an inc a’ riochdachadh blas tì Taiwanese, dathan beòthail agus film gluasadach a ’riochdachadh na seallaidhean as àirde. Faileas agus solais, brìghealachd agus is e prìomh bhun-bheachd an dealbhaidh seo. Gus an ìomhaigh stereotype de chultar tì a bhriseadh, tha am pasgan seo a ’tàladh sealladh agus dealbhadh ùr-nodha a chleachdadh gus a thoirt a-steach do dhiofar ghinealaichean agus an t-saoghal.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Iridescent Tha Pacadh Tì air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Iridescent Tha Pacadh Tì na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Iridescent Tha Pacadh Tì a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Tomhasan & Pacadh: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tagaichean: Iridescent, Tea, Art, Shadow, Light, Packaging design
Teicneòlas Cinneasachaidh: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Dùbhlan Dealbhaidh: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Rannsachadh: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Brosnachadh: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Faid a' Phròiseict: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Sruth Obrachaidh: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Buill na Sgioba: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Creideasan Dhealbhan: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao