Akimbo Coffee Beer Pacáistíocht Deochanna le Wen Liu and Kaichen Xie

Tha Akimbo Coffee Beer Pacáistíocht Deochanna le Wen Liu and Kaichen Xie na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

UmhaPacadh· 2020

Akimbo Coffee Beer Pacáistíocht Deochanna

le Wen Liu and Kaichen Xie

Neach-ceannach: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Buannaiche Duais Umha A' Design Award ann an Roinn Pacadh

16,413

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #88579

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Akimbo Coffee Beer Pacáistíocht Deochanna

Is dearadh pacáistíochta é Akimbo Coffee Beer do dhá bheoir chaife cheardaíochta a cruthaíodh trí chomhpháirtíocht idir branda caife agus grúdlann. Díoltar na beoracha i gcannaí alúmanaim, agus tá an bosca seachtrach 115 milliméadar ar fhad, 66 milliméadar ar leithead agus 66 milliméadar ar airde. Tugann léaráid phéinteáilte de láimh agus cló seanaimseartha lámhtharraingthe carachtar suaimhneach agus úr do na cannaí. Léiríonn an léaráid mascoití an dá bhranda ag surfáil cois farraige. Díríonn an dearadh ar thomhaltóirí óga agus léiríonn sé go soiléir go bhfuil an deoch alcólach.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Akimbo Coffee Beer Pacáistíocht Deochanna air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Akimbo Coffee Beer Pacáistíocht Deochanna na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Akimbo Coffee Beer Pacáistíocht Deochanna a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Tomhasan & Pacadh: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tagaichean: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Teicneòlas Cinneasachaidh: The material of the packaging is an aluminum can.
Dùbhlan Dealbhaidh: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Rannsachadh: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Brosnachadh: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Faid a' Phròiseict: The project started in September 2018 and finished in October 2018 Shenzhen.
Sruth Obrachaidh: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Buill na Sgioba: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Creideasan Dhealbhan: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018