Ocean Blue Jajapo Vaso Alkoólico Rekove Jingzhang Xiao and Dongyan Ruan omba'apóva

Ocean Blue Jajapo Vaso Alkoólico Rekove Jingzhang Xiao and Dongyan Ruan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2023

Ocean Blue Jajapo Vaso Alkoólico Rekove

Jingzhang Xiao and Dongyan Ruan -gua

Mba'eporuhára: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

20,223

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #142370 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Ocean Blue Jajapo Vaso Alkoólico Rekove Rehegua

Ocean Blue ha'e peteĩ mba'epuru ñemoĩ jehai baijiu kaguy peguarã. Pe vaso oiko Fibonacci espiral proporción-gui, ome'ẽ peteĩ tekoha ojoja ha dinámica, ojejoguáva ha ojeavri hağuáicha. Yvate gotyo oĩ hoʼy pehẽngue ojehechauka pe kuarahy resẽ yy rembeʼy yvy jaʼugui, ha yvy gotyo oĩ sa'yju hovy yguasu ári. Ojepuru copre plancha litografía, "cat-eye" apo ha embosado apo ohechauka porãve hağua isuperficie. Pe okára caja ojejapo yvyra kuarahy hovy karape paperupigui, ijukápe ombojoja peteĩ blanco karape, peteĩ foam almohada ha peteĩ ao blister. Peteĩ sistema código ombojoja opa vaso, caja ha kása ojoykeʼy, oipytyvõ hağua oñemoʼã pe mba'epuru mbaʼeveichagua japu rovái.

Jeguerohory

A' Design Award Brónse Rehegua

Ocean Blue Jajapo Vaso Alkoólico Rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Ocean Blue Jajapo Vaso Alkoólico Rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Ocean Blue Jajapo Vaso Alkoólico Rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Tuichakue ha Ñemyenyhẽ: 140mmx115mmx320mm，
Ñe'ẽ Rape: crafts, Baijiu, spirit, packaging, art
Ñeapopy Tecnología: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Diseño Jepy'apy: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Ñesẽheka: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiración: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Proyecto Ára Tuichakue: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Mba'apo Rape: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Aty Rembiguái: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin