Love Hanshui Y Yguã Ryru Ñemboty Yanhui Zhang omba'apóva

Love Hanshui Y Yguã Ryru Ñemboty Yanhui Zhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2024

Love Hanshui Y Yguã Ryru Ñemboty

Yanhui Zhang -gua

Mba'eporuhára: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

36,522

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #152699 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Love Hanshui Y Yguã Ryru Ñemboty Rehegua

Love Hanshui ha'e peteĩ ñemboty aty momorãha yjeýpe ĩva y potĩ ojey'uva'erã rehegua, ojejapova'ekue Wuhan ojeporavo haguére Táva Yrembe'y Rehegua Arapygua ramo. Irundy mymba upepegua, finless porpoise (kure y rehegua), ype akã hovy, guyra hũ black stork ha elk, ohechauka umi irundy ára pehẽ arygua. Tembiapo China ymaguare tinta rehegua ombojoaju umi mymba tenda yrembe'y upepegua rechapyrã ndive. Pe vrusu morotĩ techaukaha ojejapo peteĩ tembiapo omomichĩva akúpe rupive ha ñemongolor jehai spot color rupive. Peteĩteĩva vrusu ipe 60 milímetro ha ijyvate 220 milímetro. Peteĩ código oĩva techaukahápe oipe'a peteĩ jehecha mbohapy hendápe guáva (3D).

Jeguerohory

A' Design Award Pláta Rehegua

Love Hanshui Y Yguã Ryru Ñemboty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Love Hanshui Y Yguã Ryru Ñemboty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Love Hanshui Y Yguã Ryru Ñemboty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Tuichakue ha Ñemyenyhẽ: Bottle diameter 60mm, height 220mm
Ñe'ẽ Rape: bottle label
Ñeapopy Tecnología: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Diseño Jepy'apy: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Ñesẽheka: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiración: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Proyecto Ára Tuichakue: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Mba'apo Rape: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Aty Rembiguái: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang