Imoment Serie Vino Alcohol Michĩmi Hu Wan and Li Jianpeng omba'apóva

Imoment Serie Vino Alcohol Michĩmi Hu Wan and Li Jianpeng omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Tembi'u Arte Jejapo Ñeha'ã Categoría-pe.

BrónseTembi'u Arte· 2024

Imoment Serie Vino Alcohol Michĩmi

Hu Wan and Li Jianpeng -gua

Mba'eporuhára: Netease Yanxuan Trading Co. Ltd

A' Design Award Brónse Rembiporuarã Tembi'u Arte Categoría-pe

65,111

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #154735 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Imoment Serie Vino Alcohol Michĩmi Rehegua

Umi consumidor mitãnguéra oipotave ogueru umi bebida alcohol michĩmi rehegua oikuaa hag̃ua peteĩ borrachera sa'imi ombouva py'aguapy, vy'a ha omoherakuãva ambue tapicha ndive. Oipytyvõ chupekuéra oikuaave porãve hemomento ojeipe'a jave imoment bebida, umi mba'e ñemuhape tuichavéva imoment-gui ha'e hemboaje ohechauka umi aravo ipukúva, porãitéva ha ndojesaraíriva ko serie alcohol michĩmi-pe diseño rupive oñembojojáva heta ambue producto ojehechaukáva mercado-pe gui. Oñembojehe'a rupi visual ha fisiológico borrachera, ko producto ome'ẽ peteĩ experiencia oñemoingepa'ũva tembiaguái borrachera michĩmi rehegua.

Jeguerohory

A' Design Award Brónse Rehegua

Imoment Serie Vino Alcohol Michĩmi ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Imoment Serie Vino Alcohol Michĩmi ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Imoment Serie Vino Alcohol Michĩmi ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Tuichakue ha Ñemyenyhẽ: Available in multiple sizes and shapes
Ñe'ẽ Rape: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Ñeapopy Tecnología: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Diseño Jepy'apy: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Ñesẽheka: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiración: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Proyecto Ára Tuichakue: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Mba'apo Rape: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Aty Rembiguái: Hu Wan
Li Jianpeng
Ta'ãnga Mba'eñemoneĩ: Creator Hu Wan
Illustrator Li Jianpeng