Foogo Mba'erepy Ñemohenda Jiwon Jung omba'apóva

Foogo Mba'erepy Ñemohenda Jiwon Jung omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2025

Foogo Mba'erepy Ñemohenda

Jiwon Jung -gua

Mba'eporuhára: Hongik University

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

13,247

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #167596 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Foogo Mba'erepy Ñemohenda Rehegua

Foogo ha'e peteĩ mba'erepy ñemoñepyrũ oñemoinspira kamión tembi'u coreano-gui, omombykuaahápe originalidad, movilidad ha diseño pya'e ojeporúvo. Ojejapo kamión michĩ ramo, osẽ caja convencional-gui ohechauka hag̃ua espíritu tembi'u tape coreano rehegua. Ombojoapykuéra opaichagua tipo kamión—caravana, van ha remolque—oguenohẽ encanto dinámico tembi'u py'a coreano rehegua. Asa oñemboguéva ombojuaju porureko pya'e ha facilidad jeporu rehegua. Ombojoajúvo elemento ymaguare presentación ko'ág̃agua ndive, Foogo ome'ẽ experiencia visual oñembyatýva ha ojapo puente cultural ramo, omoherakuãhápe tembiasakue ha ñe'ẽ tembi'u coreano rehegua.

Jeguerohory

A' Design Award Fiero Rehegua

Foogo Mba'erepy Ñemohenda ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Foogo Mba'erepy Ñemohenda ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Foogo Mba'erepy Ñemohenda oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Tuichakue ha Ñemyenyhẽ: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Ñe'ẽ Rape: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Ñeapopy Tecnología: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Diseño Jepy'apy: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Ñesẽheka: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Inspiración: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Proyecto Ára Tuichakue: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Mba'apo Rape: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patente-kuéra: This work is all original images not copyrighted.
Aty Rembiguái: Design Director : Jiwon Jung
Ta'ãnga Mba'eñemoneĩ: This work is all original images not copyrighted.