Marlenka Ñemboty David Kantor omba'apóva

Marlenka Ñemboty David Kantor omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2025

Marlenka Ñemboty

David Kantor -gua

Mba'eporuhára: Marlenka International s.r.o.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

18,288

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #170016 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Marlenka Ñemboty Rehegua

Ko Marlenka ñemboty ñemoambue oñemopyenda peteĩ diseño potĩ ha ijojaha'ỹva ombohováipa jehechauka mbarete estante-pe ha oñemomichĩ hesakã opaite producto línea-pe. Ko ñemboty sistema ojejapo oikove hag̃ua opáichagua mbujape ha ka'i rýi tembi'u, ojeporúvo peteĩ enfoque estructurado oñemboyke hag̃ua sabor, formato ha tuichakue. Estética visual premium ombohetave producto atractivo, ha material innovador tecnología impresión avanzada ndive ombohováipa calidad excepcional. Ko diseño refinado ndaha'éi ombotuicha consumidor experiencia añoite, ombarete avei Marlenka marca identidad ha posicionamiento mercado-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Marlenka Ñemboty ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Marlenka Ñemboty ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Marlenka Ñemboty ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Tuichakue ha Ñemyenyhẽ: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Ñe'ẽ Rape: marlenka, redesign, packaging,
Ñeapopy Tecnología: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Diseño Jepy'apy: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Ñesẽheka: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiración: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Proyecto Ára Tuichakue: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Mba'apo Rape: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Aty Rembiguái: David Kantor
Radek Vysocký
Vojtěch Halamíček
Ta'ãnga Mba'eñemoneĩ: David Kantor
Petr Vaněk