Pastry Gift Box Ryru Jopói Fudesign - Kazuo Fukushima omba'apóva

Pastry Gift Box Ryru Jopói Fudesign - Kazuo Fukushima omba'apóva ha'e rembiporuarã oñemba'eguaséva 2019 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2019

Pastry Gift Box Ryru Jopói

Fudesign - Kazuo Fukushima -gua

Mba'eporuhára: Shanghai Yuyuan（group）co. Ltd

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

29,895

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #77858 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pastry Gift Box Ryru Jopói Rehegua

Mr. Qiao ha'e peteĩ marca pastelería Yu Yuan-gui. Ko marca omba'apo omoherakuã ha omoheñói hag̃ua peteĩ ñe'ẽporã pe sitio turístico ha Shanghai táva rehegua. Pe diseño inspiración ou arquitectura histórica Shanghai-gui, ohechauka pe cultura ijojaha'ỹva. Pe diseño creativo oguereko arquitectura rembiapoite porãvéva, ikatuhápe ha'e peteĩ imagen simbólico estilo Shanghai ymaguare rehegua, oñembojoaju estilo moderno ndive. Péicha pe paquete jopói ombohory turístape ojogua hag̃ua especialidad local ramo.

Jeguerohory

A' Design Award Pláta Rehegua

Pastry Gift Box Ryru Jopói ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Pastry Gift Box Ryru Jopói ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pastry Gift Box Ryru Jopói ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Tuichakue ha Ñemyenyhẽ: Width 250 mm x Depth 250 mm x Height 32 mm
Ñe'ẽ Rape: Food, Package, Logo, Old Shanghai,
Ñeapopy Tecnología: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Diseño Jepy'apy: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Ñesẽheka: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspiración: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Proyecto Ára Tuichakue: The project started in November 2018 in Shanghai and finished in January 2019.
Mba'apo Rape: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Aty Rembiguái: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing