Morph Tembi'u ha Y y'uva Marca Apo Mars Design Consultants omba'apóva

Morph Tembi'u ha Y y'uva Marca Apo Mars Design Consultants omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2020

Morph Tembi'u ha Y y'uva Marca Apo

Mars Design Consultants -gua

Mba'eporuhára: Mars Design Consultants

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

13,028

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #98855 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Morph Tembi'u ha Y y'uva Marca Apo Rehegua

Morph ha'e peteĩ tembiapo marca apo peteĩ rooftop bar ha tembi'u karugua Hangzhou, China peguápe. Pe identidad oipuru Liangzhu, peteĩ tembiasakue mborayhu yma guare chínape, ha avei pe pepo hesãikua asy morpho pytũ guasu ryguáre. Pe logo omoĩ oñondive pepo kuñataĩ ha kuimba'e panambi apytépe peteĩ jehechaukaha ryepýpe. Peteĩ back-ground hũngy pyahê ohechauka pyhare mbyja jeguáva, aja pe pepo ohechauka arai sa'y jehasa. Peteĩ pepo ta'ãnga kaleidoscopio-icha ha'e pe grafico tenondegua. Ko ta'ãnga ojepuru pe menu-pe, matchbox-pe, projección movimiento-pe ha peteĩ paredre arte escultura-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Morph Tembi'u ha Y y'uva Marca Apo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Morph Tembi'u ha Y y'uva Marca Apo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Morph Tembi'u ha Y y'uva Marca Apo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Tuichakue ha Ñemyenyhẽ: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Ñe'ẽ Rape: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Ñeapopy Tecnología: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Diseño Jepy'apy: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Ñesẽheka: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Inspiración: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Proyecto Ára Tuichakue: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Mba'apo Rape: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patente-kuéra: MARS
Aty Rembiguái: Angela Lu Zhang
Nico Xu YiFei
Ta'ãnga Mba'eñemoneĩ: MARS