Gan Song Marka Ta'ãnga Reko Teete Biwei Zhu omba'apóva

Gan Song Marka Ta'ãnga Reko Teete Biwei Zhu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2020

Gan Song Marka Ta'ãnga Reko Teete

Biwei Zhu -gua

Mba'eporuhára: Gan Song

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

12,813

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #98901 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Gan Song Marka Ta'ãnga Reko Teete Rehegua

Gan Song ha'e peteĩ marka ta'ãnga reko teete ojejapóva peteĩ marka jeguakuérape g̈uarã, oikóva Mayang región, China retãgua. Ko diseño ojehecha oñemoĩ hague pe yvy rape ha Miao reko ári. Tape po'i, hetaicha ijyvatekue reheve, ombojoja pe yvyty ha pe Jinjiang ysyry rãnga. Peteĩ kuñataĩ pukavy oñemondéva Miao ao reheve ohechauka temitỹ ha jerovia. Ko marka reko oñemoĩ brochure, tarjeta, kutu, mbaʼepuru embalaje ha okápe jehechauka rehe, oiporúvo foil impresión, gofrado, laser mbyai ha ñuãmbáva óro reheve. Opa ta'ãnga vector rupive ojejapo, upéicha ramo pe marka reko ikatu oñemboguata mbaʼeichaguápe tuichakue.

Jeguerohory

A' Design Award Brónse Rehegua

Gan Song Marka Ta'ãnga Reko Teete ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Gan Song Marka Ta'ãnga Reko Teete ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Gan Song Marka Ta'ãnga Reko Teete ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Tuichakue ha Ñemyenyhẽ: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Ñe'ẽ Rape: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Ñeapopy Tecnología: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Diseño Jepy'apy: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Ñesẽheka: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspiración: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Proyecto Ára Tuichakue: The project started and finished in 2019 in Changsha City,China
Mba'apo Rape: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patente-kuéra: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Aty Rembiguái: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Ta'ãnga Mba'eñemoneĩ: Wilbur Studio