Lifelong Online Primary Function: Gidan Yanar Gizon Kasuwanci na Intanet daga Centrick

Zane Lifelong Online Primary Function: Gidan Yanar Gizon Kasuwanci na Intanet daga Centrick mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Yanar Gizo.

AzurfaYanar Gizo· 2021

Lifelong Online Primary Function: Gidan Yanar Gizon Kasuwanci na Intanet

daga Centrick

Abokin Ciniki: Lifelong Online

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Yanar Gizo

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #113075

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Lifelong Online Primary Function: Gidan Yanar Gizon Kasuwanci na Intanet

Lifelong Online gidan yanar gizon kasuwanci ne da aka ƙirƙira don gabatarwa da sayar da kayayyakin masu amfani masu daraja mai tsada. Ƙirar tana bin salon gani mai sauƙi, tare da babbar hanyar kewayawa, hanyar kewayawa ta biyu da masu nuna bayanai da aka sanya bisa tsarin siffar F da ake amfani da shi wajen karanta abubuwan da ke gidan yanar gizo. An sake ƙera alamun rukuni da matattara a matsayin tsarin grid mai yawa wanda ke bayyana kowane tarin. Carousels suna nuna fasalolin kayayyaki kuma masu nuna bayanai suna isar da bayanai cikin sauri. Sarari mai buɗewa da tsarin bayanai mai sauƙi suna rage rikici da tallafawa yanke shawarar siyayya cikin sauri.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Lifelong Online Primary Function: Gidan Yanar Gizon Kasuwanci na Intanet ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Lifelong Online Primary Function: Gidan Yanar Gizon Kasuwanci na Intanet ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Lifelong Online Primary Function: Gidan Yanar Gizon Kasuwanci na Intanet ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Girma da Fakitin: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Kalmomin Alama: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Fasahar Samarwa: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Ƙalubalen Zane: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Bincike: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Wahayi: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Tsawon Lokacin Aikin: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Tsarin Aiki: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Mambobin Ƙungiya: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh