Craftal Sabis na Biyan Kuɗi na Kayan Cin Abinci daga Culture Generation Japan

Zane Craftal Sabis na Biyan Kuɗi na Kayan Cin Abinci daga Culture Generation Japan mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Al'adun Gargajiya.

TagullaAl'adun Gargajiya· 2022

Craftal Sabis na Biyan Kuɗi na Kayan Cin Abinci

daga Culture Generation Japan

Abokin Ciniki: Craftal

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Al'adun Gargajiya

17,758

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #139328

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Craftal Sabis na Biyan Kuɗi na Kayan Cin Abinci

Craftal wani sabis ne na biyan kuɗi wanda ke ba da kayan cin abinci na sana'ar hannu ta Japan ga gidajen cin abinci da gidaje. Masu amfani suna zaɓen guda talatin daga wani zauren nuni na zahiri ko kuma katalogin kan layi, kuma mai kula da tsarawa zai iya taimakawa wajen zaɓin. Ana kai kayan cin abincin ne domin gwaji na tsawon watanni uku. Bayan watanni uku, ana iya musanya ko mayar da kayayyakin. Kayayyakin da aka mayar suna samun kulawa a wani cibiyar rarrabawa kafin a aika su ga wani mai amfani daban. Sabis din yana haɗa masu sana'ar hannu da mutanen da ke amfani da aikinsu, ta yadda ra'ayoyin kai tsaye za su iya jagorantar ci gaban kayayyaki.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Craftal Sabis na Biyan Kuɗi na Kayan Cin Abinci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Craftal Sabis na Biyan Kuɗi na Kayan Cin Abinci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Craftal Sabis na Biyan Kuɗi na Kayan Cin Abinci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Girma da Fakitin: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Kalmomin Alama: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Fasahar Samarwa: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Ƙalubalen Zane: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Bincike: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Wahayi: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Tsawon Lokacin Aikin: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Tsarin Aiki: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Mambobin Ƙungiya: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi