ʻO Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu na Dennis Furniss he mea lanakila hanohano loa o ka 2021 A' Design Award Palatina ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
PalatinaʻUhi· 2021
Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu
Mea Kūʻai: Pepsi
Mea Lanakila A' Design Award Palatina ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #123073Ka Hoʻolālā
E Pili Ana iā Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu
He ʻano pūʻulu kini mea inu ʻo Pepsi NFL Limited Edition i hana ʻia no ka mākeke ma Mekiko. Hoʻohanohano nā kini ʻehā i nā hui pōpeku ʻAmelika ʻehā: ka Dallas Cowboys, ka Pittsburgh Steelers, ka Las Vegas Raiders a me ka New England Patriots. Hoʻohana kēlā me kēia kini i nā waihoʻoluʻu o kona hui ponoʻī. Hōʻike ʻia nā mea pāʻani me nā ana kino hoʻonui ʻia ma ke ʻano kiʻi kaha ikaika e hōʻike ai i ke ʻano kino o ka haʻuki. Hana ʻia nā kini me ke alumini a paʻi ʻia me ka paʻi offset kiʻekiʻe loa ka maiau. Ua pili kēia pūʻulu i kekahi hoʻolaha kikohoʻe a kūʻai ʻia ma nā hale kūʻai a ma ka pūnaewele.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Palatina
Ua lanakila ka hoʻolālā Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Pepsi NFL Limited Edition Ka Hoʻopili ʻana i nā Kini Mea Inu i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Nā Ana a me ka Hoʻopili
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Nā Lepili
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- ʻEnehana Hana
- High definition Offset printing on aluminum cans
- Pilikia Hoʻolālā
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Noiʻi
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Hoʻoulu Manaʻo
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Ka Lōʻihi o ka Papahana
- 3 Months (Nov 20- Feb 21) Mexico
- Kaʻina Hana
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Nā Palapala Kuleana
- Pepsico Design Center Latam
- Nā Lālā Hui
- PepsiCo Design Latin America
- Nā Kuleana Kiʻi
- Pepsico Design Center Latam
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
