Nong Li Kāpili Hōʻiliʻili Pia na China Resources Snow Breweries

ʻO Nong Li Kāpili Hōʻiliʻili Pia na China Resources Snow Breweries he mea lanakila hanohano loa o ka 2025 A' Design Award Palatina ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.

PalatinaʻUhi· 2025

Nong Li Kāpili Hōʻiliʻili Pia

na China Resources Snow Breweries

Mea Kūʻai: China Resources Snow Breweries

Mea Lanakila A' Design Award Palatina ma ka Māhele ʻUhi

7,685,193

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #163373

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Nong Li Kāpili Hōʻiliʻili Pia

ʻO Nong Li kekahi hoʻolālā hōʻiliʻili pia i hoʻohālikelike ʻia e ka Moʻomeheu Yangshao o Kina kahiko. Ua hana ʻia ke kinona o ka ʻōmole ma muli o ka Shuang Er Ni Yu, he ipu lepo i kāhiko ʻia me ke kiʻi iʻa salamander, i hoʻohana ʻia ma ke ʻano he ipu waiʻona i kēlā moʻomeheu kahiko. Hui ʻia ka hana noʻeau ipu lepo ʻeleʻele me ke kinona aniani kuʻuna, a pale ka waihoʻoluʻu ʻeleʻele i ka pia mai ka mālamalama a me nā loli wela. Hoʻonui nā kiʻi geometric i ka nani o ka nānā ʻana a hāʻawi i kahi paʻa kūpaʻa o ka lima. Hōʻike ka poʻi i nā ʻanuʻu ʻehā o kahi hana kuʻuna kīʻaha Kina kahiko: ka hoʻāʻo ʻana, ka hāʻawi ʻana, ka pane ʻana a me ka hoʻihoʻi ʻana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Palatina

Ua lanakila ka hoʻolālā Nong Li Kāpili Hōʻiliʻili Pia i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Nong Li Kāpili Hōʻiliʻili Pia i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Nong Li Kāpili Hōʻiliʻili Pia i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Nā Ana a me ka Hoʻopili: product dimensions, 355 mm x 355 mm x 120 mm
Nā Lepili: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
ʻEnehana Hana: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Pilikia Hoʻolālā: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Noiʻi: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Hoʻoulu Manaʻo: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Ka Lōʻihi o ka Papahana: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Kaʻina Hana: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Nā Lālā Hui: Qiguang Li, Celine Zhou, Yan Yang