Lele i ka ʻike
Guo Cui Wu Du ʻo Ka Baijiu Pākē na Xiongbo Deng

ʻO Guo Cui Wu Du ʻo Ka Baijiu Pākē na Xiongbo Deng he mea lanakila hanohano loa o ka 2023 A' Design Award Palatina ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.


PalatinaʻUhi· 2023

Guo Cui Wu Du ʻo Ka Baijiu Pākē

na Xiongbo Deng

Mea Kūʻai: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Mea Lanakila A' Design Award Palatina ma ka Māhele ʻUhi

7,471,212

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #141597

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Guo Cui Wu Du ʻo Ka Baijiu Pākē

ʻO kēia huahana ʻuhane keʻokeʻo, i kapa ʻia ʻo Guocui Wudu, no Henan Province, Kina. Hana ʻia ka waiʻona mai ʻelima mau lāʻau lapaʻau kuʻuna Kina i hoʻonā ʻia a hoʻoinu ʻia. Ma ka mākeke, ʻoi aku ka liʻiliʻi a i ʻole nā ​​​​huahana hoʻokūkū i waiho ʻia i ka wā o ke kaʻina hana brewing. ʻO ka ʻokoʻa, ʻo ka wahi kūʻai nui loa o kēia huahana ʻo ia ma o nā kaʻina hana he nui, ʻo ka maʻemaʻe o ka waiʻona e pili ana i kahi kūlana ʻole-maʻemaʻe, kahi e hāʻawi ai i nā mea kūʻai aku i kahi manaʻo palekana. No laila, ua hoʻoholo nā mea hoʻolālā i ka "maʻemaʻe" ma ke ʻano he kī nui o ka hoʻolālā pākaukau e hōʻike i ka hiʻohiʻona nui loa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Palatina

Ua lanakila ka hoʻolālā Guo Cui Wu Du ʻo Ka Baijiu Pākē i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā Guo Cui Wu Du ʻo Ka Baijiu Pākē i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā Guo Cui Wu Du ʻo Ka Baijiu Pākē i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Nā Ana a me ka Hoʻopili
Width:130mm x Depth:120mm x Height:300mm
Nā Lepili
Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
ʻEnehana Hana
To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Pilikia Hoʻolālā
The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Noiʻi
Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Hoʻoulu Manaʻo
Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Ka Lōʻihi o ka Papahana
The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Kaʻina Hana
First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Nā Kuleana Kiʻi
Illustrator:Xiongbo Deng

Kākoʻo ʻIa

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa