Ningxiahong Rock Painting Bronze Script Cawv Cawv los ntawm Sunkiss Design Team

Qhov qauv tsim Ningxiahong Rock Painting Bronze Script Cawv Cawv los ntawm Sunkiss Design Team yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Ningxiahong Rock Painting Bronze Script Cawv Cawv

los ntawm Sunkiss Design Team

Tus Neeg Siv: The Ningxiahong Wolfberry Liquor

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

28,324

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #89802

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ningxiahong Rock Painting Bronze Script Cawv Cawv

Pob zeb xim ntawm Helan Toj siab yog tus sawv cev ntawm Suav cov kab lis kev cai thiab cov cuab yeej cuab tam zoo ntawm Ningxia, thaum tsab ntawv bronze yog los ntawm bronze ware. Yog li, Tus Qauv Tsim ob hom kev sawv cev no ua cov cim tseem ceeb ntawm kev qhia txog kev coj noj coj ua ntawm lub pob qauv tsim lub raj mis, thiab sib xyaw cov khoom no nrog cov neeg Suav cov kab lis kev cai txhawm rau txhim kho cov kab lis kev cai ntawm cov neeg siv khoom siab nrog cov khoom no.

Qhov Lees Paub

Txog A' Design Award Tooj

Ningxiahong Rock Painting Bronze Script Cawv Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ningxiahong Rock Painting Bronze Script Cawv Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ningxiahong Rock Painting Bronze Script Cawv Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Qhov Loj & Ntim: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Cov Ntsiab Lus: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Thev Naus Laus Zis Tsim Khoom: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Kev Sib Tw Tsim Qauv: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Kev Tshawb Fawb: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Kev Txhawb Siab: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Lub Sij Hawm Ua Hauj Lwm: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Txheej Txheem Ua Hauj Lwm: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Cov Tswv Cuab Pab: Design Leader: Zhou Hong; Design Director: Wu Changzhi