Digital Design Days Kev Txhawb Npe Lag Luam los ntawm Jekyll & Hyde

Qhov qauv tsim Digital Design Days Kev Txhawb Npe Lag Luam los ntawm Jekyll & Hyde yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2020

Digital Design Days Kev Txhawb Npe Lag Luam

los ntawm Jekyll & Hyde

Tus Neeg Siv: Digital Design Days

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

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Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #89836

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Digital Design Days Kev Txhawb Npe Lag Luam

Digital Design Days yog ib qho kev txhawb npe lag luam tsim los rau ib qhov kev tshwm sim digital design thoob ntiaj teb. Lub logo yog ib lub cim uas hloov mus raws li qhov loj me ntawm kev siv los ntawm kev hloov qhov feem ntawm cov ntsiab lus tsis tu ncua uas tsim nws. Tsab ntawv D raug tsim los ntawm cov ntsiab lus no thiab qhia txog qhov kaj, zog, thiab kev txav mus los. Ib pawg xim cuaj xim qhia txog cov kev tsim sib txawv thiab cov teb chaws, thaib ib qho version kab dawb dub txhawb rau kev siv dawb thiab dub. Qhov kev txhawb npe no ua haujlwm zoo hauv digital media thiab hauv ntawv luam, ntawm qhov me thiab loj.

Qhov Lees Paub

Txog A' Design Award Tooj

Digital Design Days Kev Txhawb Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Digital Design Days Kev Txhawb Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Digital Design Days Kev Txhawb Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Qhov Loj & Ntim: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Cov Ntsiab Lus: digital design, innovation, responsive logo, frequency, gradient, brand identity
Thev Naus Laus Zis Tsim Khoom: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Kev Sib Tw Tsim Qauv: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Kev Tshawb Fawb: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Kev Txhawb Siab: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Lub Sij Hawm Ua Hauj Lwm: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Txheej Txheem Ua Hauj Lwm: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Cov Patent: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Cov Tswv Cuab Pab: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Kev Qhuas Duab: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019