Burning Tea Ambalaža za bocu s pićem – dizajner Genki Forest

Dizajn Burning Tea Ambalaža za bocu s pićem čiji je autor Genki Forest iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2021

Burning Tea Ambalaža za bocu s pićem

autor/ica Genki Forest

Klijent: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Burning Tea Ambalaža za bocu s pićem

Burning Tea je dizajn ambalaže za bočano čajno piće. Boca je izrađena od PET-a, lakog i prozirnog plastičnog materijala otpornog na udarce. Etiketa je pretežno crno-bijela, a zlatni simbol plamena ističe se na prednjoj strani kako bi proizvod bio lako uočljiv na prepunim policama. Naziv brenda ispisan je znakovima u stilu drevnog kineskog službenog pisma. Boca mjeri 66 mm u širini i 220 mm u visini. Struk je uvučen radi lakšeg hvatanja, a prstenasta baza dodaje stabilnost. Boje pozadine označavaju svaki pojedini okus.

Priznanje

O nagradi Željezna nagrada A' Design Award

Burning Tea Ambalaža za bocu s pićem je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Burning Tea Ambalaža za bocu s pićem bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Burning Tea Ambalaža za bocu s pićem se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Dimenzije i pakiranje: Width 66mm x Height 220mm
Oznake: Branding, Packaging, bottle, 3D, water
Proizvodna tehnologija: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Dizajnerski izazov: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Istraživanje: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiracija: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Trajanje projekta: The project started in June 2017.
Tijek rada: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Članovi tima: Xiaochen Liu
Chu Xu
Zasluge za fotografije: Xiaochen Liu