Off the Eaten Path Kemasan Camilan dening PepsiCo Design and Innovation

Karya Off the Eaten Path Kemasan Camilan dening PepsiCo Design and Innovation minangka pemenang sing diajeni banget saka A' Design Award Emas 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2020

Off the Eaten Path Kemasan Camilan

dening PepsiCo Design and Innovation

Klien: PepsiCo Design and Innovation

Pemenang A' Design Award Emas ing Kategori Bungkusan

47,280

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100582

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Off the Eaten Path Kemasan Camilan

Off the Eaten Path yaiku desain kemasan kanggo maneka warna camilan premium adhedhasar tetuwuhan. Camilan iki nggabungake sayuran asli kayata kacang arab, kacang ireng lan kacang polong ing campuran sing ora dinyana-nyana. Kemasan iki menehi merek kasebut identitas visual sing manunggal ing saben aplikasi. Desain iki nduweni tujuan mbantu merek kasebut katon beda ing kategori camilan luwih sehat sing rame. Klompok cilik konsumen melu ing proses pangembangan lan menehi umpan balik ing saben tahap. Masukan saka konsumen dadi pandhuan kanggo keputusan desain lan ndhukung pengalaman merek sing konsisten.

Pangakuan

Babagan A' Design Award Emas

Off the Eaten Path Kemasan Camilan menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Off the Eaten Path Kemasan Camilan dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Off the Eaten Path Kemasan Camilan nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inspirasi: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Wacanen Siaran Pers

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