Luhua Xiaomo Kemasan Minyak Wijen dening Tiger Pan

Karya Luhua Xiaomo Kemasan Minyak Wijen dening Tiger Pan minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Luhua Xiaomo Kemasan Minyak Wijen

dening Tiger Pan

Klien: Shandong Luhua Group

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

19,982

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100810

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Luhua Xiaomo Kemasan Minyak Wijen

Luhua Xiaomo minangka kemasan sing dirancang kanggo minyak wijen gilingan, minyak sing digawe kanthi tangan lan diprodhuksi ing jumlah cilik. Wadhahe arupa botol kaca silinder lurus, kanthi diameter 50 mm lan dhuwur 210 mm. Label perekat mbungkus botol nganti 350 derajat lan ditata kaya koran lawas, ngelingake wektu nalika panganan dibuntel nganggo koran. Aksarane disusun kanthi vertikal, kaya cara tulisan ing tanda-tanda toko Cina jaman biyen. Celah tipis sing ora ketutup dadi tandha timbangan gantung (steelyard) sing katon mucul, nuduhake jumlah isi ing njerone.

Pangakuan

Babagan A' Design Award Perunggu

Luhua Xiaomo Kemasan Minyak Wijen menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Luhua Xiaomo Kemasan Minyak Wijen dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Luhua Xiaomo Kemasan Minyak Wijen nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Ukuran & Kemasan: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tag: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Teknologi Produksi: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Tantangan Desain: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Riset: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspirasi: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Durasi Proyek: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Alur Operasi: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Anggota Tim: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie